Broken in once, worn for a lifetime.
Dr. Martens is one of those iconic brands that's defined by its wearers. It didn't create its own story; it was given by those who wear the boots. Working with ACNE we created a new global, integrated campaign for Dr. Martens across social, digital and in-store that honours this unique narrative between the brand and the wearer. Asking
‘What have you done in your DM's?'